Website Design & Prototyping

I design websites that are not only visually engaging but also intuitive and user-friendly. Using tools like Adobe XD, I prototype and refine layouts that balance creativity with functionality, ensuring each design reflects the brand’s identity while improving the overall user experience. From wireframes to polished mockups, my process focuses on collaboration, clarity, and delivering designs that seamlessly translate into development.

Early Design Process

The drafting stage is where the vision of a website begins to take shape. At this point, I focus on structuring layouts, defining navigation, and mapping out key content areas to establish a clear framework. Using tools like Adobe XD, I translate ideas into wireframes—simple, visual outlines that show how users will move through the site. This stage isn’t about perfect colors or details yet, but about capturing flow, hierarchy, and functionality. It’s where I start to bring clarity to the project, aligning the creative direction with user needs and the brand’s goals before moving into high-fidelity design.

Prototyping

The final design prototyping in Adobe XD entails transforming wireframes into polished, interactive mockups. This step unites visual identity, navigation, and functionality, ensuring the site is both brand-aligned and user-friendly before development.

SEO Optimization & Website Writing

In addition to design, I craft website copy that is clear, engaging, and optimized for search engines. By integrating SEO best practices—from keyword research and on-page optimization to metadata and headings—I ensure content is both discoverable and user-friendly. My approach balances technical optimization with brand voice, helping sites rank higher while delivering meaningful information to their audience.

Complete 60-page SEO website rewrite for improved visibility and user experience.

How Does SEO Optimization Work?

Research & Strategy Overview

  • Identify relevant keywords your audience is actually searching for.

  • Study competitors to see what kind of content ranks well.

  • Align keywords with your brand’s tone and goals.

  1. Structuring Content

    • Use clear headings (H1, H2, H3) so search engines and readers can easily understand the hierarchy.

    • Break text into short, scannable sections to keep users engaged.

  2. Writing for People + Search Engines

    • Place keywords naturally in the text (no keyword stuffing).

    • Write in your brand voice so it feels authentic, not robotic.

    • Answer questions your audience might have so Google recognizes the content as helpful.

  3. On-Page Optimization

    • Add meta titles, descriptions, and alt text for images.

    • Link internally (to other pages on the site) and externally (to reputable sources).

  4. Refinement & Testing

    • Monitor site performance with analytics.

    • Adjust wording or structure based on what’s ranking and what’s not.