Joyce Cooling & Heating Portfolio

My photography work for HVAC systems focused on capturing clean, professional images of installations, equipment, and job sites. I aimed to highlight both the technical quality and craftsmanship of each project, producing visuals used for marketing materials, social media, and vendor communications. This experience helped me develop an eye for detail, composition, and lighting in industrial and commercial settings.

White Mitsubishi Electric wall-mounted air conditioner with vents and control panel.

Photography

A person in a dark jacket and gloves installing or adjusting a white air filter inside an HVAC unit in a wooden attic or basement.

Close-up of a Lennox HVAC unit with electrical wiring and a metal conduit on top, situated in an attic with sloped wooden beams visible in the background.

Close-up view of a plumbing system with copper and brass pipes and valves, including a yellow Webstone valve handle.

A Mitsubishi Electric outdoor air conditioning unit with a protective grille, situated against green wooden panel siding.

Two individuals working on an electronic device with tools in a dimly lit environment.

Lennox S40 Smart Thermostat mounted on a wall with a quick start guide poster above it, reflecting windows on the thermostat screen.

A storage room with stacked cardboard boxes near a window, with some boxes displaying retro illustrations of a man with a mustache and wearing a hat.

Social Media Work

When people search for a service, these platforms are often the first place they land. I create posts that feel genuine, highlight what makes a business worth choosing, and give people a clear reason to take the next step. From quick promos to service spotlights, the goal is simple: make the business stand out in the exact moment customers are ready to decide.

Yelp & Google Promotional Posts

Advertisement for Joyce Cooling and Heating Inc., promoting a limited time offer with up to $4,600 in rebates, requiring installation by August 15th.

A flyer for Joyce Cooling & Heating Inc. advertising 0% financing for qualified applicants, featuring a workspace with a laptop, calculator, notebook, cash, coffee, and a smartphone.

Comparison of a laundry room floor with old, dirty furnace and ductwork before cleaning on the left, and a clean, organized furnace and ductwork after cleaning on the right. The image promotes Joyce Cooling & Heating Inc. and their home and office comfort systems services.

A flyer titled 'How to Choose the Right HVAC System' with tips on options like split systems, mini-splits, and heat pumps, along with energy efficiency advice and financing options, from Joyce Cooling & Heating Inc.

Instagram & Facebook

I create posts that do more than just fill a feed—they grab attention, tell a story, and spark interaction. Whether it’s a seasonal promo, a quick tip, or a brand moment, I focus on designs that feel scroll-stopping while still staying true to the brand’s voice.

Vendor Creatives

A collection of creative assets I’ve designed in collaboration with vendor partners. From co-branded campaigns to promotional materials, these pieces highlight how thoughtful design can elevate partnerships and drive results.

Group photo of employees in front of service vehicles and equipment at Joyce Cooling & Heating Inc., a residential and commercial HVAC company.

A promotional flyer for Joyce Cooling & Heating Inc., offering residential and commercial HVAC installation, service, and maintenance. Features a fall-themed background with pumpkins and flowers, and includes a special offer for rebates and tax credits up to $4,400. Contact information and a QR code are also visible.

Group photo of HVAC technicians and staff standing in front of company vehicles at an HVAC service business, with trees and buildings in the background, promoting residential and commercial HVAC services.

A large group of employees standing and sitting in front of a fleet of company vans for Joyce Cooling and Heating Inc., in a parking lot with store buildings, utility poles, trees, and a clear sky in the background.

Advertisement for Joyce Cooling & Heating encouraging fall maintenance with a call to action to book preventive maintenance and a phone number (603) 889-1991.

Print Materials

Not everything lives on a screen. I design print pieces that people actually want to pick up, read, and keep. From brochures and flyers to postcards, rack cards, and mailers, I focus on clean layouts, strong hierarchy, and visuals that tell a story at a glance.

Print should feel purposeful — whether it’s guiding a customer to book a service, making an event memorable, or just leaving behind something that sticks. My work balances brand consistency with creative touches, so every piece feels like it belongs to the bigger picture while still standing out on its own.

HVAC & Filter Services Postcard

A flyer for Joyce Cooling & Heating Inc. offering air conditioning and oil maintenance services, with contact information and images of equipment and a large group of employees

A flyer for Joyce Cooling & Heating displaying service benefits, reasons to choose their HVAC services, and maintenance options for heating systems, hot water boilers, and optional add-ons.

Preventative Maintenance Plan Brochure

Joyce Feel the Love Promotional Card

Heating and Cooling Informative Postcard

Charity Ride Water Bottle Label

Newsletters

Newsletters keep a brand in front of customers without feeling like an ad. I design them to be easy to skim, with clear sections, inviting visuals, and headlines that actually get read. Whether digital or printed, a good newsletter should feel more like helpful news than noise.